Purpose-Driven SEO: The Link Building Strategy You’ve Never Heard Of - Dale Bertrand
The Agents of Change Digital Marketing Podcast
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Do You Have a Dual Content Strategy?
There's definitely a certain amount of pr in outreach involved in these campaigns. That's the digital p r aspect. So it can be tough, but what i call that is a dual content strategy. We want people to land on those pages for the right keywords and click the bibe. But then the other side of the dual content strategy is authority building pages. This is content that we're publishing for whatever reason to build authority.
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