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2min chapter
Richard Banfield: ‘A product is a non human salesperson’
Make It Happen Mondays - B2B Sales Talk with John Barrows
The Forced Function in Account Base Marketing
I think the predictable revenue model in sales has been broken for a long time. I mean, it still pains me um to watch wat. And so i think moving towards a really true account base marketing that genuinely understands the business and creates those touch points to create that interest. It it's not there yet. But are you seeing what dare you think is going to be the forcing function for people to finally wake up? You don't have a choice here.
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