20min chapter

Decoder with Nilay Patel cover image

How to save culture from the algorithms, with Filterworld author Kyle Chayka

Decoder with Nilay Patel

CHAPTER

The Evolution of Content Distribution: Algorithmic Dominance vs. Human Curation

Exploring the impact of algorithmic distribution on content creation, the chapter contrasts the role of algorithms with human curation in shaping cultural consumption. It delves into the success story of a TikTok creator and the challenges of navigating engagement-driven algorithms, advocating for a balance between algorithms and human tastemakers. The conversation also reflects on the changing media landscape and the appeal of unique content in a world dominated by algorithmic feeds.

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