#303: The 5 Laws of High-Impact Sales Presentations
Business of Story
00:00
Introduction
Howell: Take your audience on a journey from their world at the beginning of your presentation, arcing them into your world when you are finished. Ask these three questions to understand and empathize with your audience before you craft your presentation. It all comes down to this basic principle that you and I buy with our hearts, and we justify our purchases with our heads.
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