LEVELS – A Whole New Level cover image

#29 – Mental models and heuristics – shortcuts to be more productive (Sam Corcos & Ben Grynol)

LEVELS – A Whole New Level

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Warby vs Caspar

It is not hard to replicate what warby or caspar, or any d t c company that has a commoditized product, it's not hard to compete. At the end of the date, you're competing strictly on brand. There's something to be said about that brand service, all these things related to it. But from a product differentiation standpoint, it's very difficult,. unless you spend a lot of time on warby's web site, to see somebody walking down the street and go, i know those are the sam frame right there versus some lexotica comparab.

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