The Importance of Transparency in Marketing

I think people want to hear, I'm sending you this special offer because I want you to buy something from me. It's just still kills me that, you know, you go buy some $47 product and you have to endure eight upsells. Like, are people really that stupid? You know, it's pet peeve of mine. But the reason pet peeves exist is because they work at some level. They wouldn't do it if it wasn't effective. We're not just looking for performance. We're also looking for, is this true to who we are? Is this how we want our customers to think about us?