The brand's tag line is, literally, it's not the weapon, it's the warrior. The war stick logo is a simple two line symbol you've deemed war stripes. Most baseball bats put their name on the front of the back but Warstick puts it on the front because that's the bill and everybody wants to see it. And so i went to that kind of under dog. What we tell parents that we're hoping that the kids that use war sick will have more confidence.