In this episode, I sit down with one of my favorite people, Matthew Barnes, founder of Proteus Digital Lab (https://proteusdigitallab.com) and a genius at conversion rate optimization. Together, we dive into how to think like the 1%—and how you can too. Matthew shares mind-blowing wisdom on redefining wealth beyond just money, mastering delegation, and aligning incentives to skyrocket growth in business and life.

Matthew shares on how he went from mechanical engineering to running a wildly profitable agency by asking better questions, valuing time over cash, and building systems that free up both me and my team. Here’s what I uncovered:

- How to separate intent from action to delegate smarter

- Why he sees wealth as control over time and relationships

- How he aligns incentives to unlock his team’s full potential

- His approach to solving problems like the 1% by focusing on value, not just work

Matthew also walks me through his unique take on employee incentives, why traditional business models flop, and how to train yourself to grasp compounding growth. Whether you’re an entrepreneur, a business owner, or just curious about wealth creation, this chat has shifted my mindset—and I bet it’ll inspire you too.

Follow Matthew:

https://www.linkedin.com/in/mattjbarnes/

https://x.com/_mattbarnes

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I help founders reach financial freedom while building their dream life - want to take the first step?

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https://unbreakablewealth.com/wealth-snapshot/

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Introduction

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