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Company Culture: Is that a real thing and how do I build one?

ET Startup School

CHAPTER

The Importance of Vision and Mission Statements

The words vision and mission statements are quite often misunderstood or misused. We think of it as our winning aspiration to power every human decision in the enterprise. But we might say our mission is something that's beyond vision. For us, it is about being there for the next 100 years,. Being a force for good in the world and change the world of decision making an AI for the better.

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