Longbox
99% Invisible
00:00
How R.E.M. Turned Their Long Box Into a Positive
Jeff Gold came up with the idea to turn R.E.M.'s album long box into a piece of political machinery and they would flood Congress with support for the motor voter bill. The petition started rolling in four or five days after the record had come out. After three weeks we've got 10,000 I mean that's you know 100 per senator that's already half of what Richard Cloward said would make an impact.
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