Do You Have Any Social Proof?

Social proof makes it easy for a prospect or a customer to make a decision, because they're going to go with what others are doing. If you can identify the most popular product in your mix, then you can increase the sales of that product by simply indicating it's the most popular in a testimonies. Now, i guess the real question is, what about if we don't have any social proof? Right? That's a great question. What if you're a start up? You don't have a lot of evidence in terms of market share or sales at this point. Or you have a new productyou think it's a great one, but it's just new, so you can