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WHAT’S THE #1 MARKETING CHANNEL TO SCALE YOUR BUSINESS?

Disruptors

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Different Marketing Channels and Scaling a Business

This chapter discusses different marketing channels to scale a business, including TV commercials, radio, direct mail, billboards, Google PPC, Facebook, cold calling, and texting. It emphasizes the importance of quality control and the process of converting contacts into leads and leads into appointments. The chapter also explores the return on investment (ROI) for various marketing channels and the challenges of measuring their impact on each other.

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