Evolving Client Strategies in Event Planning

Everyone in the wedding industry wants to level up their business. So it's not a matter of if, it’s more how. 

How do you pick the right kind of client? How do you align yourself with the right kind of professional in your network? How do you prioritize all the different tasks that need to be done as the boss? How do you allocate your time, money, energy, and resources to get from where you are to where you want to be?

Today I bring on my friend and client Julian Leaver, to talk about his journey over the last decade building a wedding business that targeted very specific ideal clients in three distinct phases as he grew his company.

We dive into:

• What kind of ideal client he started with when his business got going

• When he knew that it was time to level up

• Why he chose to pursue a safer path with more steps rather than make big leaps

• How he found that fast is slow and slow is smooth when it comes to elevating your brand

If you're looking for real talk about what it's like to level up your business from someone who made the moves over the last decade, this is a conversation you don't wanna miss.