Building With Buyers: Startup Marketing and Growth Fueled By Customers cover image

141 - Mistakes To Avoid When Hiring Your First Head of Marketing (Emily Kramer, Co-Founder at MKT1)

Building With Buyers: Startup Marketing and Growth Fueled By Customers

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Introduction

The chapter discusses the challenges of hiring the first head of marketing in a company that has never had a marketer before. The speaker shares their experience joining a company at an early stage and having to rebuild and fix broken marketing strategies. They also mention the importance of creativity in marketing and their plans for season three of the podcast, which includes exploring messy creative experiments and interviewing creatives from different fields.

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