106: Is Email Important to You? You May Want to Listen to These Guys... ft. Marc & Ben with Maropost
Affiliated: ClickBank‘s Official Affiliate Marketing Podcast
Deliverability Is Dynamic, but So Is Segmentation?
Meropost has a symbiotic relationship with its clients. Meropost understands that ESP doesn't actually make the rules, but it communicates and understands to always be on top of those changing algorithms. It's going back to not what your business needs today, but what you really need for years and years in the future. Colin: What I really wanted to talk about too is how much data are you guys thinking about right now? You could have 99% deliverability or 98% the next day. How do you really focus on that?
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