Stacking Growth | The B2B Marketing Podcast cover image

S2 E57 - How-To Crush This Q4 Without Sacrificing Long Term Momentum

Stacking Growth | The B2B Marketing Podcast

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Is There a Time and a Place for Promotions?

You have to be very careful with doing too many discounts. I call it the gap effect. That's not a great brand image to have within your company. So if you're always on sale, why are you discounting? Are you not giving it at the fairest price?

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