The NFL
Acquired
The NFL's Game Plan for the Future
This chapter examines the NFL's challenges in maintaining its prominence in the sports landscape, especially against the rise of basketball and changing audience preferences. It evaluates the league's international marketing efforts, the financial dynamics between college football and the NFL, and the evolving relationships between players, media networks, and advertisers. Additionally, it explores the intricacies of the NFL's business model, team valuations, and the impact of media rights on its enduring success.
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