How Four and a Half Leads Simple

I remember you and I speaking as four and a half. We started at 2012. Of course we do marketing for property management companies. They were able to sell them. So we lost a ton of single families during that time. All right. The selloff happened, the selloff way you went in. What made you feel you ready for more like a full-faucet marketing? Well, I'm a pretty practical person as far as numbers go. And it's just, it's about making efficient use of your efforts and resources.