Choiceology with Katy Milkman cover image

Creatures of Habit: With Guests Wendy Wood, Angela Duckworth & Stephan Kesting

Choiceology with Katy Milkman

CHAPTER

The Benefits of Habits

What is a habit? It's not something that we intuitively understand. Over time, through repetition, your mind learns to associate what you did in a specific context with cues in that context. All mammals seem to form habits in sort of the same way. We have comparable neural structures in our brain that supports this kind of learning.

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