UI is Bruno. We don't talk about Bruno either. But a few of us do. And so if we're going to talk about it, then the first thing we have to ask is how much agency does it afford you? How much efficacy? What does it let you do that you couldn't do by yourself? It's not even particularly cynical to say that the last 15 years of concerted and well-funded development has all kind of pushed toward narrower and narrower and smaller and efficacy set of tools. Instead of ways of thinking about what digital stuff even is, what is the substance of the machine and therefore what is the Substance of our minds? Conversely, my view has always been that