Measuring Outcomes in Outbound Marketing

Your sales team responsible for outbound?

Wonder if it should sit within your marketing team’s remit?

Well we think they’re part of the same growth engine and should definitely sit together! Even if the division of labour isn’t as clean.

This week we have a helpful expert on outbound join us to discuss exactly what effective outbound looks like and how marketing and sales can and should work together to get it right.

At the end of the day, it forms an important part of the overall growth strategy of any business, particularly B2B ones!

You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.

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