Pepsi's Strategic Partnership with MTV and Michael Jackson

How do you build differentiation for a commoditized product?

Kipp and Kieran get into the logistics of the Cola wars. Press play to find out:

• Focus on your audience vs. product values/features
• Comparison marketing in an undifferentiated world
• Which Cola company pioneered influencer marketing
• How to attach your brand to pop culture to create more relevancy

If you like this episode, check out our episode with Steph Smith on the future of businesses in AI! https://link.chtbl.com/YJ8gm3Jq 

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.