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When not to use a North Star - Maahir Shah on The Product Experience

The Product Experience

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Are You Using Yelp to Find the Best Plumbers?

Yelp is a company that helps users find the best restaurants and plumbers. It's unlikely that something new like this will lead to a massive spike in traffic or revenue for yelp. Instead, product managers should be paying attention to other metrics such as adoption and retention. The first two stages of development are about making sure your product has high quality - no broken experiences. And once we get signal on that core value prop  the last stage i look at is, like, are we delivering this value proptor large enough?

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