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What REALLY Makes Copy Convert, With Billy Broas

Copywriters Podcast

CHAPTER

Building Belief Through Argumentation in Copywriting

This chapter emphasizes the significance of classical argumentation, particularly Aristotle's principles, in crafting persuasive copywriting. It explores the importance of clear premises and logical reasoning in effective advertising, illustrating how these elements can enhance marketing messages and drive sales. Additionally, the chapter critiques common pitfalls in content creation and advocates for a straightforward, argument-based approach to connect with the audience.

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