
Interview: Adam Alter, NYU marketing professor and author of Irresistible, on nine-enders, fluency, and naming that sells
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
 00:00 
How Brands Use Language to Shape Perceptions
Michael asks about commercial use; Adam points to real estate copy, product labels, and naming as pervasive examples of persuasive labeling.
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