Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

Interview: Adam Alter, NYU marketing professor and author of Irresistible, on nine-enders, fluency, and naming that sells

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

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How Brands Use Language to Shape Perceptions

Michael asks about commercial use; Adam points to real estate copy, product labels, and naming as pervasive examples of persuasive labeling.

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