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MBA2173 Must Read: $100M Dollar Offers by Alex Hormozi

The $100 MBA Show

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Decoupling Costs and Value, Niche Marketing, and Creating Compelling Offers

Exploring the importance of decoupling costs and price, this chapter focuses on niche marketing to target specific audiences and increase pricing power. It also emphasizes the creation of compelling offers by showcasing value and solving customer problems through experimentation and tweaking.

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