The good and the bad of company mission statements | Learn the phrasal verb ‘come away’
Plain English
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Mission Statements Aren't Enough
Some mission statements are boring. And full of jargon. They make you wonder why the company bothered to publish a mission statement at all. This one is straight from a large conference room full of executives wearing suits. Our mission is to achieve growth and cost competitiveness by identifying, developing and integrating external technologies through technology acquisition. I'm falling asleep. Joint ventures, collaborative r and d projects and licensing with prospective industry, government and university partners. All right, time to wake up. If you smile after every sip of a 12 ounce pepsy you'll start getting strange looks. People might wonder if they added a new ingredient.
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