Is There a Competition in the API Automation Space?

Getting users exposed to the concept that like automation exists, you know, that's still fairly new concept to a lot of people. And then looking at ways that we can keep users in the funnel for longer so that people don't feel like they have to go outside Zapier. We found that once we tell them it exists, they're usually very happy to like sign up and try it. It's one of the reasons I think we've been more successful in the business space is  I think a lot of business professionals think about automation a little bit. But still it's not universal. There's a lot of like small SMBs out there that have like never heard of this stuff