How to Scale a Business With a Paid Model

I would have done SEO much earlier, for example. I think almost if you're building a business for the long term, which in theory, every founder says they are, start doing SEO now,. And it compounds your successes compound, right? Wins on paid ads don't compound, in fact, they erode because other people will figure it out or get competitive. The most important one is retention on any product, okay? Unless you're trying to create some kind of scam, that's very hard too. You want constant streams with traffic. What you don't want is sporadic streams. It doesn't really help when you're raising money and you want to create a bit of awareness.