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S12E1: Bain Case Interview Given by Former Bain Consultant – Big Yellow Bus Co

Strategy Simplified

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Assumptions, Business Model, and Market Structure of Big Yellow Bus Co

This chapter explores assumptions, desired ROI, and the business model of Big Yellow Bus Co, highlighting their manufacturing and selling of school buses in both B2B and B2C markets. The chapter also discusses the number of products and competitors in the market.

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