Stuff They Don't Want You To Know cover image

Alternate Reality Gaming, with Jeff Hull

Stuff They Don't Want You To Know

00:00

Jejun Institute

Jeffle: When you're creating this big project like the Jejun Institute, it doesn't seem, at least to my eyes, that it's for profit. How do you view that participatory thing in terms of like a business? Jeffle: What they're creating is meaning for people. Their level of engagement and involvement with their work is very, very personal And so there are other ways to make that a sustainable workother than album sales.

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