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The benefits of a Go-to-Market playbook | Clayton Pritchard

Product Marketing Life

CHAPTER

Product and Product Marketing Working So Closely

Sherry: I don't like product marketing sort of dictating when are we going to the time lines for things. Odely, i love that approach, especially the idea of pulling in past releases that might help you build that bigger story if they were released several months quarters ago. And again, one of the benefits of product and product marketn working so closely is you can plan quarters in advance what those stories are going to look like. So it gives you that pro active and kind of forward looking view.

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