#434 What is Mindshare? (Secret to B2B Marketing Success)
Breaking B2B - B2B Marketing & Demand Generation Podcast
Building Community in B2B Marketing
This chapter explores the strategic development of a no-sales community for event marketers, emphasizing organic growth through shared insights and mutual support. It discusses the importance of mindshare, community engagement, and content creation in enhancing brand reputation and trust among potential clients. Additionally, the speakers highlight low-cost strategies for community building and the need to adapt to changing buying journeys, ensuring marketers effectively communicate with executives.
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