
206. Building an expertise business around a proprietary framework with Billy Broas
How to Sell Advice
How to Sell Advice Instead of a Membership
I think what I'm trying to do with how to sell advice, rather than leading with a membership, I want to lead with a course by the same name. So it's just an interesting way. Like you maybe, you may want to sell the ongoing retainer engagements, but maybe the way is to package it up into smaller projects or training,. which because it led to such great success for you in terms of the back end and just in general, just making a bigger impact. Yeah. And I also love teaching too. I really enjoy that. It's not like I forced myself to do it. But one of the reasons I love doing this and helping my peers and people at
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