Ever wondered which social media channels are truly driving the most traffic to your website? In today's episode, I reveal my journey of analyzing social media traffic data from February 1st to June 25th using Google Analytics GA4 to uncover the BEST primary and secondary channels for driving quality traffic. Spoiler alert? LinkedIn takes the cake, followed closely by Instagram and YouTube. But there's more to this story (and understanding it could be a game-changer for your online presence!)
As we dive into the world of session sources and mediums, we also touch on the importance of specializing your program, building connections, and partnering up for maximum impact. Get ready to take your digital marketing game to the next level!
Plus, as we approach the July 4th holiday and fall fundraising season, I'm considering offering my services as a fractional digital marketing manager to help with Giving Tuesday campaigns or year-end campaigns. Curious to learn more? Join me as we explore this potential new opportunity together!
Resources & Links
Hire me as your fractional digital marketing manager! Together, we can help your nonprofit prep for Giving Tuesday and year-end campaigns, from optimizing your online donations, running social ads, reviewing your email sequences, and planning your campaign strategies. Send me an email at info@positiveequation.com to learn more.
Applications for my Monthly Giving Mastermind program are now open. If you have been wanting to start a monthly giving program but haven’t had the time or the team to make it happen, this is for you. We start in July, so apply now!
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
This show is brought to you by GivingTuesday! GivingTuesday is a global generosity movement that started in 2012 with a simple idea: a day to do good.
This year, on Tuesday, December 2, 2025, join the conversation: share your favorite nonprofit’s campaign, volunteer for a cause you care about, share an act of kindness, or encourage your audience to do the same.
Use #GivingTuesday, tag @GivingTuesday, and visit GivingTuesday.org/Participate to get involved and inspire others!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
