276: B2B Growth Channels Available for Each CAC Level Part 2
The Predictable Revenue Podcast
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Inbound Versus Outbound - What's the Difference?
The sales cycles generally go faster with inbound because they have raised their hand. They want to move forward. With outbound, you flip that around and it's not necessarily just outbound, but it's any customer acquisition channel where you're kind of interrupting them. So although it will move slower, although maybe you'll face more, um, adversity at the start of it,. Um, when you do land those deals are much more meaningful than, uh, than inbound oriented deals.
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