Marketing That Matters: The highlights of 2021
The Marketing Week Podcast
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Search and Social Media for Trading and Investment
I g group's global head of advertising, mike logue, explained how the bran used search and social media to understand the mind set and motivations of this new group of traders. He said: 'We saw a really siismic growth in interest for stock related search terms as the covipandemic kicked off in march 20 20' And from that we started by reunderstanding what in the market was driving osomer interest,. Then from that, building these can of search strands really helped us quickly understand the mine set of these new traders a investors,' he added.
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