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How to Make Money Fast (for 2023 and beyond)

The Graham Cochrane Show

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How to Land a Client

On the discovery call, here's what you do on this call. Step one is ask them about their goals and dreams. And get them to talk about that first. Why? Because A, you need to know, but B, they need to dream. The more that they talk about their dream, even if it's uncomfortable for them or they haven't admitted it yet,. They got to talk about themselves and they got to dream a little bit.

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