How to Test New Creatives to Scale Up Your Account

Mark Smart: If the click-through rate is significantly lower than with our other creatives, then I kind of know, hey, my cost per click is three or four times as high as usual. After 48 hours, again, did I generate at least one purchase? If yes, okay, awesome. Check in the next day. If it's like, it looks actually really good, check back in tomorrow. It looks really bad. Turn it off. Now after 72 hours, you should be hitting your CPA goal. This is how you want to approach your decision making. Without context in the ads manager, you cannot make decisions.

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