The Challenges of Customer Data

The Big Themes:
• We just launched a new channel: Reflecting this global business phenomenon, it’s called the data revolution—and it’s turning the business world upside-down.
• Mining for gold: Gathering as much customer data as possible and then using mining algorithms to gain insights and opportunities.
• Aggregated, integrated, and transformed: Data transformation is the term that is used rou describes the modern digital recipe for turning to turn raw data into business data.
• What can and should they do differently? Companies are interacting with their customers online and in unprecedented digital ways.

The Big Quotes:
“Gartner predicts that 75% of all databases will either be created in the cloud or move to the cloud by the end of next year.”

“And they're like, how did they know that about me? It's a little unsettling.”

This episode is brought to you by BMC Software.