The PR Problem With the Cultivated Meat Industry

The cultivated meat industry or maybe the press has kind of labeled this as a more environmentally friendly alternative right yeah. If it turns out it's not then that's kind of a problem for the industry or at least you know for the narrative that is kind of going to convince people to pay this higher premium price. We're going to do process food tomorrow I think we're going to talk about this this ultra-processed thing I'm going to try to listen to it on my trip but that seems like a good topic tomorrow. Maybe we'll make a new cultivated meat news maybe there'll be more vegan types stepping up and weighing in whether they like it or not.