3min chapter

Social Media Marketing Podcast cover image

Social Tokens: What Businesses Need to Know

Social Media Marketing Podcast

CHAPTER

What Is a Social Token?

A social token is a personal crypto currency that a creator or entity will develop, and it helps them round their own virtual economy. So just like the united states has the dollar, and france has the uro now a podcaster or a tuber or a twitch streamer or tiktok star can have their own currency. Most social tokens are on the etherium block chain. But if you look at most of creators what they're doing, they're using it for access. It can be thought of like a membership programme, like a rewards programme. The difference is they actually own the thing. They can gain more access by getting more of it, or they can just sell out

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