Black Friday and Cyber Monday are right around the corner. And the brands that are prepared with a solid strategy will really stand out from the competition. If you play your cards right, Black Friday can be a game-changer for your brand. In this video, we’re diving into just that.

Alex breaks down his Black Friday playbook, sharing fresh ideas for emails, ads, and promotions, plus key pitfalls to avoid. Then, Brian dives into Heart & Soil Supplement's organic content framework and how use of "tent pole" marketing to create content and sell their products.

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CHAPTERS:

0:00 Intro - What to expect this episode

2:42 Refining Your Black Friday Offers

6:01 How Brands Loose integrity During Black Friday

6:45 SMS & Email Black Friday Strategy

9:58 Using Influencers Email List

12:04 How Athletic Greens Uses Their Influencers

12:55 Ad Content Strategy for Black Friday

17:15 Lead Capture Strategy for Black Friday

18:55 How to Gamify Black Friday

21:40 Abandoned Cart for Black Friday

23:30 DM Waitlist Strategy

25:08 Organic Content Strategy for Black Friday

27:50 How to Build Your Audience "Interest Graph"

32:26 Breaking Down Heart & Soil Supplements Content Playbook

35:10 Using the "Tent Pole" Strategy for a Footwear Brand

39:24 Simple Ways to Use The Founder for Content

40:50 Ending Thoughts