Ep 257: Pilothouse's Amazon Ads Blueprint (Our Black Friday Gift To You) (AKNF)
DTC Podcast
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Amazon Sponsor Brand Ads - Is Your Ad Relevant?
Don't put too many keywords in a campaign we try to keep it basically like a pretty strict maximum of 50 for the most part targeting. There is an entirely different Amazon advertising world that exists with display ads both on and off Amazon they allow for some pretty incredible targeting you can specifically target people who have been in the market for granola bars at Whole Foods. Beyond that Twitch prime video fire TV Amazon's now selling their own TVs that they're fire TVs. Last one into the weeds of advertising very new search query dashboards really interesting because it's the first time Amazon's really given us like first-party data access to keyword stuff.
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