E027: How We Set Goals, Attribution Limitations and KPIs for Growth
Marketing Operators
Aligning KPIs with Business Success and Efficient Channel Measurement
This chapter focuses on the significance of aligning marketing KPIs with overall business outcomes, advocating for a team culture centered on collaboration and shared success. It also highlights the implementation of an advanced media mix modeling tool that enhances decision-making regarding advertising strategies.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
