This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

When Everything Is Sponsored Content (320)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

00:00

Is Sponsored Content a Good Idea for Influencer Marketing?

A lot of people don't realize it. You have entire organizations and creators that are sponsored that never they don't have to put ad because that that they're just funded that way. And so you have to start asking yourself, if kim cardashin wears a tea shirt from a jewelry company that she's being sponsored by? Some people might argue yes. People might argue no. I think ultimately the market has to decide here.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app