Gravitas Impact Coaches - Business Operating System with Keith Cupp
Business Processes Simplified Podcast
00:00
Understanding Core Customer for Profitable Business Strategy
This chapter emphasizes the importance of identifying core customers by focusing on emotional buying drivers, using a team exercise with existing customer data and patterns. It highlights how core customers impact business strategy, revenue, and profit, stressing the need for a pricing strategy and testing for profitability optimization.
Transcript
Play full episode
