AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Shifts in Trail Running Sponsorships
This chapter explores the evolving landscape of athlete sponsorships and endorsements in the trail running community, marked by a humorous typo in a press release. It highlights significant athlete transitions, including one moving into sports marketing, and discusses the implications of these movements for both brands and the sport. Listeners are encouraged to engage with this dynamic environment by tracking athlete changes through the podcast's dedicated fantasy site.