How to Talk to a Buyer in a Cold Call

You should be talking to the buyer, which we haven't talked about a ton. The person who actually cauld say, can just say yes to the project and itwould go ahead. Who is responsible for the budget? That's who you want to talk to. And so many times you find people that are proposing to a a lower level individual who never has power to say yes or no. They almost always have the power to say no.