Why SME Buy-In Matters Beyond the Boardroom

In this episode of Discover Resilience, hosts Casey and Shay trade travel recovery tales before tackling a critical challenge: securing buy-in from subject matter experts. They are joined by April Renner, Business Continuity Manager at Burns & McDonnell, who brings MBCP and CCRP credentials to the conversation. April shares her proactive, people-first strategies for overcoming common hurdles like competing priorities and active resistance, showing how to transform SMEs from participants into true program champions through genuine partnership.